Venn Innovations Moncton, regrouped some of the most up and coming finance technology firms in Atlantic Canada to attend the Money 2020 conference in Las Vegas. We develop a brochure to display the corporate profiles of each participating company. However, we soon realized that a simple brochure wouldn’t help the group of companies stand out at one of the world’s most attended technology trade show. With over 3,400 participating companies and giants like Google, IBM, Deloitte and, PayPal at the table, we knew that standing out would be an incredible challenge for our local Atlantic Canadian firms.
As a solution, we went on to create a whole brand identity & system which truly represented the vibrancy of our region and the opportunities it offered. To do so, we developed a trademark symbol that, at first glance, looked like a lighthouse but also included elements representing technology and finance. Following the development of the Atlantic Fintech Trademark, we developed a whole system of touchpoints for potential investors and partners to interact with. These touch points included the brochure, a website, a pull-up banner, tent cards and t-shirts.