How often do you go past the first results page when you do a Google search? If you’re like us, almost never. In fact, the first five organic results account for 67.60% of all the clicks on Google*A. This is a very important statistic considering that most people today start their journey to making a purchase on the web.
If your business does not appear within the first few search results when a customer looks for products or services that you are selling, you might as not have a website. OK, that’s a bit dramatic but it’s technically true. If people can’t find you, there’s no point in having a website.
If you’ve already gone to Google, made the experiment, and realized you’re not showing up, don’t worry, this article will help you understand how to improve your ranking and win the SEO war.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.B*
Search engines like Google are constantly scanning the world’s websites. Its algorithm scans your website’s content, quality and infrastructure to categorize and rank them in order of relevancy. By following best practices, businesses can influence how they are ranked on Search Engine platforms. To do this, we first have to understand how the algorithm works and what it looks at to rank and categorize websites.
There are a lot of factors that go into a Search Engine's algorithm. In fact, Search engines like Google rely on more than 200 ranking factors. Let’s look at what those are:
As you can see, SEO optimization can become complex. However, there are a few simple things you can do right now to improve your ranking. The rest can be revisited at a later stage or passed on to digital
In 2020, a responsive design, which adapts to whatever device a person uses, is essential for ranking in results. Over 50% of the world’s internet traffic comes from mobile phones and Search Engines. Responsive website will always rank higher than non-responsive websites. To test your website’s responsiveness, visit Google’s “Mobile-Friendly” Test.
Page speed is a ranking factor Google admits to using. Google will also check the speed of your mobile or responsive website. If your site isn’t fast enough, it could cost you first-page rankings or even the number one spot in search results. Test your website’s speed with the Google Page Speed Insight Tool
Keywords, Meta Descriptions and Alt Tags can easily be changed in your website’s back end. Don’t hesitate to use the Google Keyword Planner to get inspired and focus on using the keywords people would use to look for products and services like yours. Check out Wordstream’s Guide to get started Furthermore, Alt Tags provide better image context/descriptions to search engine crawlers, helping them to index an image properly. Add them to your images to increase your SEO ranking.
You’ve probably heard, content is now king. Create blog posts and other types of content on your website that is relevant and interesting to your potential customers. This will increase your ranking as well as the number of visitors to your site.
An accessible website is built so that people with disabilities can use it. Things like the use of Alt Tags in images, HTML tags, screen contrast, larger button sizes, and closed captions for media create an enjoyable experience for everyone.
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Don’t forget to submit your site, pages, and sitemap to Google via Google Search Console. You can also improve your ranking by having clean and keyword-driven URL Slugs for all your pages.
An external link is a link on a website that points to another domain. Google consider external links as third-party votes that your website contains quality content. To increase your ranking, insert outbound links on your pages and develop strategies to increase inbound links from other websites.
Jonathan Keeley, a business and communication graduate, help businesses achieve new levels of growth. His focus is to deliver high-impact solutions and provide reliable support to his clients. He holds each project to the utmost importance and truly enjoys making connections with every individual.
Zero Limit Web (2019) - https://www.zerolimitweb.com/organic-vs-ppc-2019-ctr-results-best-practices/
Moz (2020) - https://moz.com/learn/seo/what-is-seo
Uptimizer UK (2020) - https://www.uptimiser.com.hk/seo-google-ranking-factors/